case study two - DQDX
Head quartered in Istanbul, DQDX are a leading real estate company in the MENA region. They introduce european investors into the middle eastern commercial property market in emerging and
developing countries.
Creative Pod were requested to re-brand DQDX and bring their brand
into the 21st century. Creative Pod have created a clean corporate brand which is professional, recognisable and has flexibility for
future business diversification.
The brand has to work in multiple languages and also bridge the East/ West cultural divides. By incorporating "western" business imagery with traditional Turkish imagery the two cultures and visual differences blend together seamlessly. This is strongly illustrated in the companies corporate literature resulting in a corporate brochure that is content heavy yet visually attractive.
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