Bluetooth marketing also know as Proximity Marketing is a type of Relationship Marketing and it is one of the most innovative tools for creating user engagement at the right place and time. Using Bluetooth, Wi-Fi and NFC technology it is possible to deliver rich-media content files directly to mobile phones located in a particular area. Including the most recent Smartphones (iPhone, Android and BlackBerry phones).

Bluetooth Marketing is based on a simple and intuitive mechanism: once the access point is installed in a particular area, it starts looking for mobile phones with Bluetooth switched on and when one is found it asks permission to deliver multimedia content related to the advertising action.

Imagine a solution, which enables you to target prospective customers in and around your shop or business, or turn visitors at an exhibition into customers, by attracting them to your exhibition stand. It is also a great solution to drive traffic to a call centre or web site.

Creative Pod offers you a unique opportunity to reach people in a location specific area with your marketing messages. Our software searches for any Bluetooth enabled device within your chosen range (up to 500m). Your messages can then be received by individuals who wish to accept them. Their privacy is maintained at all times. You can send your business card, images, vouchers, sound clips and videos promoting your products, services and promotions. This is an extremely cost effective way to market your business to thousand of potential customers.